Inspire Extraordinary Journeys.
Discover the UK & Ireland
Celebrating four decades of promoting the UK & Ireland, our aim is to create experiences recognized for their excellence and to build up each travel & event into a unique occasion of unparalleled success.
Four Decades of Travel
Expertise
Extensive Local
Connections
Service Tailored Around Each
Client
Long-Standing Trusted Booking Partners
Services
We specialize in crafting unique and memorable experiences tailored to your clients’ needs. From luxury city breaks and bespoke leisure group itineraries to customized MICE business events, our goal is simple: to exceed expectations.
We transform ideas into extraordinary MICE experiences. From exclusive executive incentives to large corporate events, our team handles every logistical detail with creativity and precision, ensuring seamless execution, exceptional engagement, and unforgettable results.
From iconic landmarks to hidden gems, we design and arrange customised leisure group itineraries, luxury city breaks, and unique travel experiences throughout the UK and Ireland. Our bespoke B2B solutions are crafted to deliver authentic, memorable, and flawlessly executed journeys.
We design tailored FIT programmes built around your individual travel needs, from carefully selected hotels and private transfers to curated experiences and activities that add character to every journey.
Built Around You
ASA Tours is built on understanding each client’s needs and goals, wherever their journey takes them across the UK and Ireland. Every detail is considered with care from the beginning to the end of the unforgettable experiences.
Found in Translation
We won’t let anything get lost in translation or leave room for misunderstandings. Our dedicated team supports you in multiple languages, so every detail of your journey is clearly understood and flawlessly coordinated at every stage.
We Understand
You
Wherever the Journey Goes
Travel doesn’t follow office hours, and neither do we. Our team is available throughout the journey, ready to support every stage from arrivals and transfers to last-minute changes and unexpected moments.
Always by Your
Side.
Beyond the Expected
We open the door to exceptional experiences across the UK and Ireland, including handpicked restaurants, distinctive hotels, renowned attractions, and theatre performances. Every recommendation is carefully tailored to the itinerary, ensuring a seamless and memorable journey.
Access the
Exceptional
Connected across Destinations
We work with long-standing hotels, venues, restaurants, and experience providers across the UK and Ireland. These relationships are built over time, shaped by local knowledge and a shared understanding of what exceptional travel requires.
Partners You Can
Trust.
The Principle We Work By
Every journey and event we create is designed to leave a lasting impression. We believe people should experience travel and events, not simply attend them. Through thoughtful planning and memorable moments, we create experiences that engage, inspire, and stay with guests long after they return home.
Alexander Ruggeri Managing Director
About ASA Tours
Trusted UK & Ireland DMC Since 1988
ASA Tours is a family-owned, independent DMC based in London, with 40 years of experience creating tailor-made B2B travel across the UK and Ireland. We specialise in thoughtful, personalised journeys—from luxury city breaks and leisure groups to bespoke MICE events—each designed around your clients’ needs. Guided by deep local knowledge and a passion for great service, we craft experiences that feel effortless and unforgettable.
40 Years of Experience
Delivering bespoke UK & Ireland travel and
event programmes for four decades.
Independent & Family-Owned
Built on personal service, trusted partnerships,
and long-term client relationships.
Stay Connected
FAQ
We design and operate carefully considered travel and event programmes for B2B clients across the UK and Ireland, shaping each itinerary with care, insight, and strong destination expertise to bring every journey to life.
We work with travel agents, tour operators, and event agencies who are looking for a trusted UK-based DMC to shape and deliver tailored travel and event programmes.
From carefully selected hotels and dining to executive private transports, musicals, attractions, multilingual guides, and unforgettable entertainment, we bring together every element needed to create engaging travel and memorable events.
We operate across England, Scotland, Wales, Northern Ireland, and Ireland, working with trusted local partners in each destination to ensure every programme feels grounded and well-connected.
With 40 years of experience, we bring together deep destination knowledge, strong local relationships, and carefully built partnerships, all delivered through a personalised service with a genuine human touch in every programme.