A Place That Defies Expectation
Ancient Coast, Living Stories
Belfast has undergone one of Europe’s most remarkable reinventions; a city that has turned its industrial waterfront into a world-class cultural quarter, where the story of the Titanic is told on the very slipway where she was built. Its pubs pour some of the best craic on the island, its food scene has become one to watch, and its murals tell a history more layered and human than any textbook.
Step outside the city and Northern Ireland reveals something altogether wilder. The Causeway Coast unfolds in a series of jaw-dropping scenes—the hexagonal columns of the Giant’s Causeway rising from the Atlantic like the work of a mythical hand, the medieval ruins of Dunluce Castle clinging to a clifftop above the waves, the Carrick-a-Rede rope bridge swaying above a 30-metre drop between the mainland and a tiny island. Inland, the Glens of Antrim roll green and deep, the Fermanagh Lakelands shimmer in quiet beauty, and the Dark Hedges—those hauntingly beautiful twisted trees—feel like a scene from another world entirely.
Legends, Landscapes and a Little Bit of Magic
Northern Ireland Up Close
Few destinations pack this much drama, history, and sheer natural spectacle into such a compact space. We know Northern Ireland well, with all of its wild coastlines, its reinvented cities and its stories, and we know how to build programmes that allow you to experience all of it.
For the Bold & the Curious
Northern Ireland, Story by Story
Northern Ireland is a destination that gives more the deeper you go, past the Giant’s Causeway postcards and into the hidden coves, the centuries-old distilleries, the pub conversations that turn into the evening’s best memory. We build programmes around all of it, matching each experience to the people who’ll be living it, so that Northern Ireland feels genuinely discovered rather than simply visited.
Giant’s Causeway & Causeway Coast Private Tours
Titanic Belfast Venue Experiences
Game of Thrones Filming Location Tours
Belfast City Cultural & Culinary Experiences
Historic Castle & Heritage Site Venue Hire
Scenic Coastal & Glens of Antrim Excursions
Services
Plans We Bring to Life
We specialise in crafting unique and memorable experiences tailored to your clients’ needs. From luxury city breaks and bespoke leisure group itineraries to customised MICE business events, our goal is simple: to exceed expectations.
MICE Business Events
We transform ideas into extraordinary MICE experiences. From exclusive executive incentives to large corporate events, our team handles every logistical detail with creativity and precision, ensuring seamless execution, exceptional engagement, and unforgettable results.
Custom Corporate Solutions
Leisure Groups
From iconic landmarks to hidden gems, we design and arrange customised leisure group itineraries, luxury city breaks, and unique travel experiences throughout the UK and Ireland. Our bespoke B2B solutions are crafted to deliver authentic, memorable, and flawlessly executed journeys.
Step Into The Extraordinary
Flexible Individual Travel
We design tailored FIT programmes built around your individual travel needs, from carefully selected hotels and private transfers to curated experiences and activities that add character to every journey.
FITs to Your Needs
How We Work
The Difference Is in the Detail
No two programmes are ever the same, and that’s exactly how we approach every brief. We take time to understand what clients want to create, then shape it into travel that feels unique and carefully considered from start to finish. Every element is chosen with purpose, so the experience feels complete, coherent, and alive as it unfolds.
The ASA Approach
Everything Works Together
Travel, events, and experiences are woven into one carefully shaped programme,
so the whole experience feels natural and complete.
Built Around Clients
Every programme begins with listening;
understanding what matters to the client and shaping
everything around that vision.
Explore England
England Never Runs Out of Surprises
England
No Two Visits Feel
the Same
England has a way of constantly revealing something new. One visit might centre around iconic landmarks and historic streets, the next around rooftop venues, immersive experiences, or hidden restaurants tucked behind familiar corners. London alone moves at a relentless pace, with new openings, new views, and new energy every time you return. Combined with centuries of culture, countryside escapes, and unforgettable event spaces, England offers experiences that always feel fresh, no matter how many times you visit.
Scotland
A Destination Full of Stories,
Tradition and Spectacle
Scotland brings together dramatic landscapes, centuries of history and traditions that still feel deeply alive today. One moment can be spent inside Edinburgh’s cobbled streets and historic castles, the next among Highland scenery, remote islands or lively local gatherings filled with music and celebration. Beyond its natural beauty, Scotland has a powerful atmosphere that makes events and experiences feel unforgettable. Whether through private castle dinners, Highland Games team building, or exceptional local cuisine, Scotland offers something distinctive at every turn.
Wales
Landscapes, Language
and Living Tradition
Wales brings together dramatic coastlines, mountain ranges, and small towns where culture and identity feel deeply rooted in everyday life. From Snowdonia’s peaks to the Pembrokeshire coast, the landscape shifts quickly. Castles, local traditions, and a strong musical and storytelling heritage give the country a distinct character that feels both ancient and alive. Whether for group travel or incentive experiences, Wales offers quieter but powerful feelings.
Ireland
A CountryFull
of Soul
Ireland moves between wild Atlantic coastlines, quiet rural roads lined with stone walls, and cities where music spills out of pubs and onto the streets. In Dublin, literary history sits alongside modern creative energy, from Trinity College and Dublin Castle to neighbourhoods full of cafés, theatres, and independent venues. Beyond the capital, castles sit on cliffs, distilleries open their doors to visitors, and small towns carry a strong sense of identity and tradition. It is a place where everyday life and storytelling are closely tied together, giving every visit a unique rhythm and strong character.