Your Travel, Your Way
Flexible Individual Travel (FIT)
Some travellers know exactly what they’re looking for. Others arrive with a feeling or a page torn from a magazine. Either way, we start there and build an itinerary as individual as the person taking it.
Travel at Your Own Pace
Tailor-Made Travel,
Carefully Shaped
Every itinerary begins with you. No two clients are the same, and no two programmes should be either. We take the time to understand what each client loves, the pace they prefer, the places that call to them, the experiences that linger, and shape every detail around that.
Always Close By
Flexible, Personal, and Fully Supported
FIT travel is personal by nature, and so is the way we look after it. From the moment a booking is made to the last day of the trip, clients have a knowledgeable team behind them, ready to adapt, advise, and assist whenever needed.
Expert Local
Guidance
Itineraries Built to
Flex
Around-the-Clock
Support
Trusted Contracts Across the UK &
Ireland
Crafted for the Curious
Experiences as Unique as People
From where they sleep to how they spend their afternoons, every element of an FIT programme is handpicked to suit that particular traveller. We draw on decades of knowledge across the UK and Ireland to match the right experiences to the right person, whether that’s a literature lover in Edinburgh’s Old Town, a food enthusiast exploring Borough Market, or someone who simply wants to get lost along the Causeway Coast. Every hotel is chosen with care, every transfer arranged with comfort in mind, every experience selected because it fits. The result is an itinerary that feels less like a schedule and more like a story waiting to unfold.
Hotel Reservations
Private Transfers
Cultural Experiences
Handpicked Restaurants
Guided City Tours & Excursions
Ticketed Attractions
Explore England
England Never Runs Out of Surprises
England
No Two Visits Feel
the Same
England has a way of constantly revealing something new. One visit might centre around iconic landmarks and historic streets, the next around rooftop venues, immersive experiences, or hidden restaurants tucked behind familiar corners. London alone moves at a relentless pace, with new openings, new views, and new energy every time you return. Combined with centuries of culture, countryside escapes, and unforgettable event spaces, England offers experiences that always feel fresh, no matter how many times you visit.
Scotland
A Destination Full of Stories,
Tradition and Spectacle
Scotland brings together dramatic landscapes, centuries of history and traditions that still feel deeply alive today. One moment can be spent inside Edinburgh’s cobbled streets and historic castles, the next among Highland scenery, remote islands or lively local gatherings filled with music and celebration. Beyond its natural beauty, Scotland has a powerful atmosphere that makes events and experiences feel unforgettable. Whether through private castle dinners, Highland Games team building, or exceptional local cuisine, Scotland offers something distinctive at every turn.
Wales
Landscapes, Language
and Living Tradition
Wales brings together dramatic coastlines, mountain ranges, and small towns where culture and identity feel deeply rooted in everyday life. From Snowdonia’s peaks to the Pembrokeshire coast, the landscape shifts quickly. Castles, local traditions, and a strong musical and storytelling heritage give the country a distinct character that feels both ancient and alive. Whether for group travel or incentive experiences, Wales offers quieter but powerful feelings.
Northern Ireland
A Place Where Landscape and History
Meet
Northern Ireland combines rugged coastlines, historic cities, and a strong sense of character that reveals itself gradually. From the dramatic scenery of the Causeway Coast to Belfast’s industrial heritage and Titanic story, the destination balances natural beauty with cultural depth. Traditional pubs, local hospitality, and landscapes shaped by myth and history give Northern Ireland an atmosphere unlike anywhere else. It is a destination that feels authentic and constantly worth exploring.
Ireland
A CountryFull
of Soul
Ireland moves between wild Atlantic coastlines, quiet rural roads lined with stone walls, and cities where music spills out of pubs and onto the streets. In Dublin, literary history sits alongside modern creative energy, from Trinity College and Dublin Castle to neighbourhoods full of cafés, theatres, and independent venues. Beyond the capital, castles sit on cliffs, distilleries open their doors to visitors, and small towns carry a strong sense of identity and tradition. It is a place where everyday life and storytelling are closely tied together, giving every visit a unique rhythm and strong character.
40 Years, One Passion
An FIT Partner Who Knows These Destinations
Four decades of relationships with the finest hotels, multilingual guides, and local partners across the UK and Ireland translate to exclusive access, personalised care, and knowledge that no guidebook can offer.
For over 15 years, Land Tour Operator, a specialist in group travel across Europe, has partnered with ASATours to organize our groups visiting London and Great Britain, placing full confidence in their professionalism and expertise. Their in-depth market knowledge, combined with impeccable organization, has consistently ensured high-quality services—from hotels to transfers, playing a crucial role in the success of our programs. We extend special thanks to Maria Luisa Cantarone, an invaluable point of contact who is always available and attentive, and with whom we maintain an ongoing, constructive dialogue throughout the year. I would also like to highlight the constant presence, albeit often behind the scenes, of Alex Ruggeri, whose professionalism and vision contribute significantly to the quality and reliability of the service provided. For us, ASATours is a solid, reliable partner with whom it is a true pleasure to work.
Giuseppe Land Tour Srl – Palermo
I have known ASATOURS for over twenty years and can confidently state that it is a benchmark of absolute reliability in the industry, distinguished by its high standards of quality and professionalism. In particular, I would like to highlight the contribution of Maria Luisa, the Group Reservations Manager; over the years, she has consistently proven to be an extremely competent and attentive point of contact. Her ability to quickly grasp client needs, combined with her impeccable handling of even the most complex situations, results in service that is precise, punctual, and marked by great helpfulness and patience. A partner one can rely on with complete confidence.
Evelina Kellner Tailor Made – Travel Services
Everything went perfectly! It was an extraordinary trip! Everyone was very happy. The hotels were also in excellent central locations and of a standard well-suited to the area. Thank you for your hard work. Now, on to the two Cornwall tours…
Marino Tour 2000
The Best Trips Start Here
Let’s Plan Something Extraordinary
A destination, a pace, a handful of places on a wishlist, that’s all it takes to get started.