Two people in dark suits shaking hands in front of a Union Jack flag Smiling businessman in a navy suit riding a kick scooter through a modern open-plan office
Four business professionals chatting by floor-to-ceiling windows in a modern London office overlooking the Thames and the City skyline

Where Business Meets Inspiration

Meetings,
Incentives,
Conferences &
Events

MICE travel brings meetings and events to inspiring destinations across the UK and Ireland. We create experiences set in remarkable venues and surroundings, where the setting adds energy, character and a sense of connection to every gathering.
Discuss Your Event
Woman speaking at a podium with teleprompters on a conference stage, addressing a large audience in a dark auditorium Front entrance of Abbey Road Studios in London, with stone steps, green railings and an open wooden door beneath the Abbey Road sign

More Than a Schedule

Business Experiences That
Leave a Mark

The best corporate events don’t feel like events at all; they feel like experiences worth being part of. We build each programme around its purpose, whether that’s bringing a team together, rewarding top performers, or hosting clients in a way they won’t forget. Every decision, from the venue to the evening’s entertainment, serves that goal.

Long banquet tables set for a formal dinner in a historic great hall with a vaulted wooden ceiling, stained-glass windows and candelabras
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Meetings, Conferences & Corporate Events

The right room in the right city can set the tone for everything that follows. We source and arrange venues, luxury accommodation, private transport, and on-site hospitality, shaping the kind of professional environment where ideas flow and the best decisions get made.

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Incentives, Team Building & Experiences

Incentive travel works when it feels genuinely rewarding rather than formulaic. We design programmes built around the people attending, be it private dinners in historic settings, destination challenges, cultural discoveries, or shared moments that give a team something real to talk about.

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Activities, Hospitality & Event Support

From an opening night dinner to a closing celebration, the social moments around a corporate event matter just as much as what happens in the meeting room. We handle restaurants, entertainment, activities, and hospitality, drawing on deep local relationships to recommend places that feel right rather than simply convenient.

Four Decades in These Destinations

Local Knowledge You Can Feel

The UK and Ireland reveal themselves differently to those who know them well, from the private dining room hidden above an Edinburgh close to the manor house that transforms a conference into a memorable gathering. 40 years of working across these destinations means we know exactly where to take your clients, and exactly who to call.

Business professionals talking around a standing table at a networking reception in a bright, modern venue
Seated audience watching a speaker at a podium beside large presentation screens during a business conference

The Right Atmosphere, Pacing & Setting

Built Around the People Attending

A great corporate event is felt as much as it is managed. The atmosphere in the room, the rhythm of the day, the quality of what surrounds people, these are all the things guests carry home with them.

Unforgettable MICE

Make Business Fun

ASA Tours is recognised for delivering MICE events that bring people closer and create memories that last. Traveling for business can be a pleasure if planned attentively.

Smiling double bass player performing with a jazz band on a riverside terrace beside Tower Bridge in London Vintage van refreshment stall and hand-painted drinks signpost on the lawn in front of Highclere Castle in Hampshire White lighthouse on a rocky clifftop above the sea, with colourful wildflowers in the foreground Young man in a dark three-piece suit standing on Westminster Bridge, with Big Ben and the Houses of Parliament behind Smiling woman checking her phone while holding a suitcase handle by an airport terminal window Smiling woman in sunglasses and a Union Jack t-shirt relaxing on the grass with her hands behind her head

Message from Our Director

It’s better to hang out with people better than you.

Alexander Ruggeri Managing Director

Union Jack flag reflected in the glass facade of a modern office building

MICE Travel Starts Here

Bring Your Next Event to the UK & Ireland

Big ideas deserve the right backdrop. Share your brief and we’ll shape something your guests will still be talking about long after they’ve left.

Start Planning