Row of colourful terraced houses known as the Deck of Cards beneath St Colman's Cathedral in Cobh, overlooking Cork Harbour

The Emerald Isle Awaits

Ireland

Where ancient stories meet wild Atlantic coastlines, castles rise from green countryside, and every welcome feels like an invitation to stay a little longer.

Discover Ireland

Where Myths Still Linger

History, Wild Beauty and People Who Feel Like Home

Dublin moves to its own particular rhythm, the Georgian elegance of Trinity College, where Wilde and Joyce once walked, spilling into the music and conversation of Temple Bar after dark. The city has been named a UNESCO City of Literature, and it shows: in every pub, every bookshop, every story someone’s eager to tell you. Galway, meanwhile, is the cultural soul of the west, alive with traditional music drifting from doorways and the rugged wilds of Connemara just beyond its edges.

Then there’s the landscape itself, the kind that earned Ireland its Emerald Isle name. The Wild Atlantic Way carves along the coast for hundreds of miles, past the towering Cliffs of Moher and the untamed beauty of the Ring of Kerry, where the sea crashes against ancient rock and the green never seems to end. Castles rise from quiet countryside, distilleries guard centuries of craft, and somewhere in every glen, a legend is waiting to be told.

Mother and daughter on a grassy clifftop looking out over the Cliffs of Moher and the Atlantic Ocean on a sunny day
Samuel Beckett Bridge and the Convention Centre Dublin lit up along the River Liffey at dusk

From the Cliffs to the Pub Door

Worth Every Detour

Ireland has a way of becoming personal fast. A history buff falls in love with the cobbled lanes of Dublin in one afternoon; a wanderer falls for the wild edge of the Atlantic coast; a beer evening in a country pub turns into the best night of the trip. Its cities hum with music and conversation, its countryside rolls on in shades of green that feel otherworldly, and its people have a gift for making strangers feel like old friends. Here’s a glimpse of what we can build into your clients’ Irish itinerary.

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Private Events at Trinity College & Dublin Castle

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Wild Atlantic Way Scenic Touring

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Historic Castle & Cathedral Venue Hire

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Traditional Irish Music & Pub Experiences

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Distillery Tours & Private Tastings

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Cliffs of Moher & Ring of Kerry Excursions

Services

Plans We Bring to Life

We specialise in crafting unique and memorable experiences tailored to your clients’ needs. From luxury city breaks and bespoke leisure group itineraries to customised MICE business events, our goal is simple: to exceed expectations.

MICE Business Events

We transform ideas into extraordinary MICE experiences. From exclusive executive incentives to large corporate events, our team handles every logistical detail with creativity and precision, ensuring seamless execution, exceptional engagement, and unforgettable results.

Audience in an auditorium photographing a speaker at a podium during a conference presentation

Custom Corporate Solutions

End-to-end event solutions with a wow factor, including sourcing exceptional venues, premium catering, private executive transports, and tailored corporate hospitality. Experience captivating shows and entertainment surrounded by stylish décor and furniture.

Leisure Groups

From iconic landmarks to hidden gems, we design and arrange customised leisure group itineraries, luxury city breaks, and unique travel experiences throughout the UK and Ireland. Our bespoke B2B solutions are crafted to deliver authentic, memorable, and flawlessly executed journeys.

Crowds on Camden High Street beneath the iconic Camden Lock railway bridge in London on a sunny day

Step Into The Extraordinary

Discover the distinct beauty, culture, and heritage of our regions. We curate breath-taking experiences for all visitors—no matter who they are, where they want to go, or what they want to do.

Flexible Individual Travel

We design tailored FIT programmes built around your individual travel needs, from carefully selected hotels and private transfers to curated experiences and activities that add character to every journey.

Couple walking across a lawn covered in autumn leaves in front of the Royal Crescent in Bath

FITs to Your Needs

We provide dedicated, multilingual support with 24/7 on-the-ground assistance, ensuring every detail is cared for throughout the journey. With strong partnerships across the UK and Ireland, we deliver carefully curated solutions for our clients.

How We Work

The Difference Is in the Detail

No two programmes are ever the same, and that’s exactly how we approach every brief. We take time to understand what clients want to create, then shape it into travel that feels unique and carefully considered from start to finish. Every element is chosen with purpose, so the experience feels complete, coherent, and alive as it unfolds.

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Steel supports of the Millennium Bridge rising from the River Thames, with the dome of St Paul's Cathedral behind on a sunny day

The ASA Approach

Everything Works Together

Travel, events, and experiences are woven into one carefully shaped programme,

so the whole experience feels natural and complete.

Built Around Clients

Every programme begins with listening;

understanding what matters to the client and shaping

everything around that vision.

Business traveller with a conference lanyard working on a laptop at an outdoor café table, Big Ben in the background

Explore England

England Never Runs Out of Surprises

England
Scotland
Wales
Northern Ireland
Ireland
Big Ben and the Houses of Parliament rising above Westminster Bridge in London on a sunny day Ruined tower of Ardvreck Castle on a grassy peninsula in Loch Assynt in the Scottish Highlands Belfast City Hall with its green copper domes and stone facade behind a manicured lawn on a sunny day Norman keep of Cardiff Castle on a grassy mound with the Welsh flag flying above on a sunny day Dramatic Cliffs of Moher rising above the Atlantic Ocean on Ireland's west coast on a sunny day

England

No Two Visits Feel
the Same

England has a way of constantly revealing something new. One visit might centre around iconic landmarks and historic streets, the next around rooftop venues, immersive experiences, or hidden restaurants tucked behind familiar corners. London alone moves at a relentless pace, with new openings, new views, and new energy every time you return. Combined with centuries of culture, countryside escapes, and unforgettable event spaces, England offers experiences that always feel fresh, no matter how many times you visit.

Scotland

A Destination Full of Stories,
Tradition and Spectacle

Scotland brings together dramatic landscapes, centuries of history and traditions that still feel deeply alive today. One moment can be spent inside Edinburgh’s cobbled streets and historic castles, the next among Highland scenery, remote islands or lively local gatherings filled with music and celebration. Beyond its natural beauty, Scotland has a powerful atmosphere that makes events and experiences feel unforgettable. Whether through private castle dinners, Highland Games team building, or exceptional local cuisine, Scotland offers something distinctive at every turn.

Wales

Landscapes, Language
and Living Tradition

Wales brings together dramatic coastlines, mountain ranges, and small towns where culture and identity feel deeply rooted in everyday life. From Snowdonia’s peaks to the Pembrokeshire coast, the landscape shifts quickly. Castles, local traditions, and a strong musical and storytelling heritage give the country a distinct character that feels both ancient and alive. Whether for group travel or incentive experiences, Wales offers quieter but powerful feelings.

Northern Ireland

A Place Where Landscape and History
Meet

Northern Ireland combines rugged coastlines, historic cities, and a strong sense of character that reveals itself gradually. From the dramatic scenery of the Causeway Coast to Belfast’s industrial heritage and Titanic story, the destination balances natural beauty with cultural depth. Traditional pubs, local hospitality, and landscapes shaped by myth and history give Northern Ireland an atmosphere unlike anywhere else. It is a destination that feels authentic and constantly worth exploring.

Ireland

A CountryFull
of Soul

Ireland moves between wild Atlantic coastlines, quiet rural roads lined with stone walls, and cities where music spills out of pubs and onto the streets. In Dublin, literary history sits alongside modern creative energy, from Trinity College and Dublin Castle to neighbourhoods full of cafés, theatres, and independent venues. Beyond the capital, castles sit on cliffs, distilleries open their doors to visitors, and small towns carry a strong sense of identity and tradition. It is a place where everyday life and storytelling are closely tied together, giving every visit a unique rhythm and strong character.

The Ha'penny Bridge over the River Liffey in Dublin, with colourful quayside buildings reflected in the water on a sunny day

Sláinte to What’s Next

Plan an Ireland Worth Remembering

Wild coastlines, storied cities, and the warmth of a country pub at the end of the day—we’ll turn it all into a programme worth raising a pint to.

Plan Your Ireland